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Actual Experience Plc

Why we use averages and the impact on decision making

Average load times. Average revenue. Average ROI. In business we work with averages a lot. But why? And how does it impact our business outcomes? In an increasingly data driven world, it’s important that we understand the way we consume that data and the implications this has on how effective it is when we implement, act on or make decisions based on it.

A pattern as old as time

As human beings, we are predisposed to spot patterns. In fact, according to renowned tech thinker Ray Kurzweil, author of How to Create a Mind, the ability to see and understand patterns is the foundation of how the brain – and thus AI – works.

Patterns help us to understand the world. If someone says “2, 4, 6, 8…” you automatically follow up with “…10, 12, 14, 16.” If you continued “18, 20, 22, 35, 37” it would be very easy to spot that something had gone wrong.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.