Today, a strong employer brand is seen as a critical way to attract, engage, and retain the best people. At a time when top talent is highly mobile, those are certainly laudable goals. But is building a special, separate employer brand the way to achieve them? No.
The problem with most employer branding is that it is disconnected from the corporate brand and the core drivers of the business. It is typically managed by the HR department and too often becomes associated with superficial perks, such as free lunch or unlimited vacation.
Gattaca PLC (LON:GATC) provides recruitment solutions and support to employers in the engineering and technology sectors. With offices across four continents, their global presence gives them the ability to offer clients and candidates a localised service on an international scale.