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Actual Experience Plc

Why Retailers Are Making the Cloud Their Best Friend This Holiday Season

Amazon calls Thanksgiving weekend, the five-day period from Thanksgiving Day through Cyber Monday, the “Turkey 5.” The online retail giant first clucked out the phrase in 2017 and then again in a recent rundown of its sales successes.

Like many retailers, both online and brick-and-mortar, Amazon could not manage the Turkey 5 or the rest of the modern holiday shopping season without data, lots of data, data that’s been parsed and analysed to help predict how, where, and when you will buy something.


Actual Experience Plc (LON:ACT) analytics provide the digital Voice of the Customer. This is a real-time, data-driven view of what end users would say about the quality of a company’s digital products and services, and why. Our customers can analyse everything that impacts the experience quality in their digital supply chains, for any service, type of user or the Internet of Things. It gives them complete transparency from the point of provision to the point of use and whether inside or outside their business’s control. The insights can be used to make continuous improvements to their business performance.



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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.