Why did the work-for-hire studio decide to create its own IP and publish it itself?

Sumo digital has worked on a range of massive IPs for many of the biggest names in publishing. In recent years its clients include Microsoft, Sony, Square Enix and Disney, working on brands such as LittleBigPlanet, Forza and Crackdown. But it’s never taken the leap into creating its own IP or self-publishing.

Late last year though it did just that, developing puzzle platformer Snake Pass for pretty much every platform going, including the just-launched Nintendo Switch. We talk to business development director Ian Richardson about how the game came about.

Sumo isn’t known for home-grown IP, so how did Snake Pass materialise?

Snake Pass was the winner of our first ever internal game jam which took place in October 2015. Our game jams are a great way for our staff to unleash their creativity and provide the opportunity to form teams outside of their current projects. With Snake Pass, even early on, we knew we had something special – this was confirmed when we took it to our first public show, EGX Rezzed, in April 2016. The reaction was fantastic and we went into full production shortly after that.

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