With a variety of factors leaving consumers still largely in the dark as to the promises of 5G, how can DSPs address this failure to communicate and convey its full potential? Guest blogger Teresa Cottam of Omnisperience examines a new approach to customer engagement.
Once again, our industry has spent 10 years and billions of dollars developing and deploying the next generation of mobile network, along with millions more spent on slick advertising, only to stumble at the very last hurdle – successful commercialisation. I apologise if you’re reading this article and experiencing déjà vu. I share your frustration. In fact, I warned the industry about this very same issue with 3G and 4G. And yet here we are again.
Cerillion plc (LON:CER) is a leading provider of billing, charging and customer management systems with more than 20 years’ experience delivering its solutions across a broad range of industries including the telecommunications, finance, utilities and transportation sectors.
