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OnTheMarket Plc

Who comes out on top in the battle of the property portals?

Given that online property portals, dominated by a handful of websites, are by far the most popular home search method, it is perhaps unsurprising that an increasing number of estate agents are spending significantly more money on maintaining an online presence that goes beyond simply listing properties on their own website.

OnTheMarket, launched in January 2015 by Agents’ Mutual, a large consortium of estate agents, including big hitters like Savills and Knight Frank, aiming to regain control of the homebuyer audience, continues to challenge what they previously described as the ‘duopoly’ of the two big property portals; begging the question, is the so-called duopoly rapidly becoming a triopoly?

OTM provides an alternative search platform that appears to be growing increasing popular with consumers and agents alike, illustrated by growth in traffic and listings.


OnTheMarket plc (LON:OTMP) provides property search services for buyers, sellers, landlords, and tenants in the United Kingdom. It owns and operates online residential property portal on OnTheMarket.com that offers property for sale and rent, finds agents, student accommodation, farms, estates and land, and property valuation.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.