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Gresham House plc

WhatsApp Business – a smarter way to improve CX in the travel industry

WhatsApp is one of the most popular communication tools on the planet. But, what you may not know is that it’s also a powerful opportunity to transform the travel experience with proactive updates, self-service and contextual support. If you’re a leading travel agent, airline or enterprise involved in the travel industry, here’s how you should be using the WhatsApp Business API.

Understanding what today’s travellers want

WhatsApp Business can now be used to reach over 1.5 billion users worldwide. If your business is looking to better connect with customers and deliver seamless, personalised 1-to-1 experiences, it’s a potential game-changer.

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.