The wide availability of cheap new education-related web addresses is creating a headache for university brand managers.
Most U.S. university websites have ended in “.edu” since the dawn of the internet, but in recent years the number of domain name options has exploded.
New extensions such as “.university,” “.college,” “.degree” and “.education” present an opportunity to modernize the online branding of higher education institutions that, in many cases, selected their web address in the ’80s and ’90s. But it’s an opportunity few institutions have embraced, said Bob Brock, president of the Educational Marketing Group.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs.