Domain names are important
A business could potentially live or die on the web, based on its domain name. I’m not trying to scare you into paralysis, but I am trying to help you understand just how important a domain name really is.
A friend of mine once said, “Saying that a domain name doesn’t really matter, is like telling a realtor that location is irrelevant.”
Think of it this way: Your domain name is the web version of your street address. It’s how people find you on the (World Wide) Web.
CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs. They use their in-house developed IT platforms to distribute its portfolio of popular domains to a global network of over 1,500 registrars (retailers such as GoDaddy LLC), which sell these to end users.