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Centralnic Group Plc

What’s a Domain Name and Why Does it Matter?

Domain names are important

A business could potentially live or die on the web, based on its domain name. I’m not trying to scare you into paralysis, but I am trying to help you understand just how important a domain name really is.

A friend of mine once said, “Saying that a domain name doesn’t really matter, is like telling a realtor that location is irrelevant.”

Think of it this way: Your domain name is the web version of your street address. It’s how people find you on the (World Wide) Web.

CentralNic Group Plc (LON:CNIC) provides registry services, distribution, and strategic consultancy for new TLDs, ccTLDs and SLDs. They use their in-house developed IT platforms to distribute its portfolio of popular domains to a global network of over 1,500 registrars (retailers such as GoDaddy LLC), which sell these to end users. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.