In today’s digital world, every user is always connected. The digital experience of your brand, from a human perspective, determines the value of your products and services, and affects the revenue, productivity and reputation of your business. This human experience is rapidly becoming a key metric for evaluating business success. The issue is that businesses have not, until now, had the tools to properly analyse human experience and so be able to effectively manage and improve it.
Customers regularly switch brands when their experience is poor. As customers, senior business leaders are quick to change brands as the result of a poor digital experience. Yet, those same executives don’t expect their customers to be as fickle. For some reason, business leaders expect customers to tolerate a more inconsistent digital experience than they are willing to themselves.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.