Conversational messaging experiences have become an essential part of differentiating the customer experience (CX) a brand delivers to its customers. Today’s smartphone-first consumer wants to be able to engage with any business over their favourite messaging channels for everything from buying products to receiving customer support. The ubiquity of new digital messaging channels that now enable two-way B2C interactions, such as Apple Business Chat, Facebook Messenger and WhatsApp, reflects this demand.
As tech giants scramble to create their own branded messaging apps to win the attention of 3.5 billion smartphone users, it’s only natural that the market has become fragmented and complex. With so many messaging apps on offer, what’s needed is a more ubiquitous messaging channel for delivering two-way conversational messaging experiences.
Enter Rich Communication Services (RCS).
IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.