Vipera Plc CEO Marco Casartelli Development with VISA

Vipera Plc (LON:VIP) CEO Marco Casartelli talks to DirectorsTalk about development with VISA.

 

Vipera Plc has over 10 years of experience in developing core technology that allows for the rapid development, deployment and delivery of mobile personal banking services. Our platform, MOTIF®, is a flexible software system that allows for full, secure mobile access to any financial services data or transactional activity data. MOTIF® is configured to provide three distinct but complementary mobile personal banking products: Mobile Banking, Mobile Payments, Mobile Card Control. Currently deployed across the 3 primary markets of Asia, Middle East and Europe. The next phase is to take the data from the banking, payments and card usage and to create actionable insights which can be fed back to the user as offers, information or money management help.

How they describe their product/innovation: By analysing the transactions types, frequency and location of users spending and matching it with historical banking data, Motif is able to create personalised, time and location specific offers for its users which are send directly to the user’s phone at the appropriate time to enhance their shopping experience and build engagement with their chosen banking and retail partners.

Product distribution strategy: Vipera Plc partner with financial institutions to develop value added services in line with their strategic goals

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