Vertu Motors plc, the group which operates Vertu Mercedes-Benz, is investing £4.7 million in a new Mercedes Reading dealership, as part of a major refurbishment project.
As major building works commence at the existing Richfield Avenue-based dealership, the Vertu Mercedes-Benz of Reading team has moved out of the main showroom, into temporary premises on the site’s car park. The dealership has ensured that customers will continue to have access to all services and facilities available at the former site.
The new dealership’s showroom and workshop are currently being extended. The showroom size will be increased to 14 cars and the service reception will be designed and refurbished to the latest Mercedes-Benz corporate standards. In addition, the new site will incorporate a three-lane undercover vehicle drop-off area which will allow customers to have a valet parking style experience when dropping off their cars. This phase of the refurbishment is due to be completed by summer 2019.
Vertu Motors (LON:VTU) is the sixth largest automotive retailer in the UK with a network of 125 sales outlets across the UK. Its dealerships operate predominantly under the Bristol Street Motors, Vertu, Farnell and Macklin Motors brand names.