We frequently harp on the importance of getting to know your customer and creating personalised experiences at Invoca. And for good reason: Accenture predicts that there will be a $2.95 trillion windfall for companies that can successfully personalise customers’ experiences. On top of that, forty percent of U.S. consumers say they have purchased something more expensive than they planned to because of personalised service. The long and short of it: personalisation is worth it.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.