The word ‘Experience’ is bandied around ever more frequently in these times. ‘User Experience’, ‘Customer Experience’, ‘End User Experience’, ‘Employee Experience’
Across a range of products and services, this word can mean different things. In the world of Product Analytic tools such as Heap, it is an indicator of the design of a digital product, particularly those that are web based. It is a very valuable and automated way of tracking how well a service is meeting the commercial needs of a business – e.g. how much of a website footfall leads to purchase or service signup.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.