The convenience store industry, like every industry, is destined for change thanks to technology and its never-ending stream of innovation.
In its new 2018 Tech Trends Report: Technology in Convenience, Koupon Media identified which kinds of technology will have the largest impact on the c-store industry this year.
The supplier’s report pinpointed:
DIGITAL MARKETING INNOVATIONS
The most popular digital marketing initiatives among c-store shoppers are mobile loyalty program rewards, and mobile coupons received while in-store and prior to arrival.
In-store kiosks and mobile payments are also popular, followed by in-store digital displays and digital menuboards.