Ethical investing, or green investing, made sense, but had a marketing perfume forcibly attached to it of a smelly tree hugging person, keen to stop the world moving on.
Ethical screening of investments was also synonymous with investment under-performance and perhaps justifiably, but whilst hierarchy and leaders flew around in helicopters and Trumpety jets, the disparity of message-to-action left most investors apathetic at best.
Its all change now though. We are in a world where we either just roll over and accept the extraordinarily blatant double standards of politicians, elite corporations and countries, or put our money where our mouths are and take action, and that has gathered exceptional pace with Environmental, Social and Governance (ESG) investing.
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