Over its 14-year lifespan, Boohoo has become much more than just an online retailer. These days, it is an entire aesthetic, having crept up and conquered the UK fashion industry, racking up a £3.9 billion valuation and overtaking (as of January, 2020) high street heritage staples like Marks & Spencer and Debenhams. Championed by model Jordyn Woods, England footballer Dele Ali and perhaps every Love Island contestant who has ever lived, its aim is simple: offer consumers bold, fun and up-to-the-minute trends at rock bottom prices.
Behind the ubiquitous brand is the Kamani family, a Mancunian fast fashion dynasty that has, over the course of three generations, built up a worldwide clothing empire worth billions.
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal & Miss Pap brand names.