Governments from all around the world and companies of all sizes are actively getting engaged with big data projects because all this data has a story to tell that has the potential to transform business operations for the better.
While the digital revolution started sometime during the late 50s, its impact on our daily lives became more apparent in the last decade or so. The reason for this has been due to the widespread adoption of mobile devices and easier access to the Internet. This adoption has also led to another trend, connected devices. Today we see people using several devices on a day-to-day basis and seamlessly switch between them while performing different activities. All this and several other factors such as reduced attention span due to information overexposure and availability of multiple options to choose any product or service has led to a situation where effectively engaging and retaining a customer has become absolutely crucial in making or breaking a business.
Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.