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Centralnic Group Plc

The Importance of Strong Domain Security to Brand Value

Building and sustaining a brand has gotten more challenging. The global marketplace, empowered by the Internet, has delivered a raft of opportunities to businesses, but it also has opened the door for new challenges. These challenges include increased competition as the result of a wider market, and increased possibilities for brand abuse.

Added to that mix is the ever-present cyberthreat. Marketing teams, legal, IT and the C-suite have their work cut out for them.

Taking a step back, the fundamental starting point for any brand is choosing and registering the right domain names. These memorable names set the scene for the business and are the foundation on which brand identity is based.

CentralNic Group Plc (LON: CNIC) is a London-based AIM-listed company which develops and manages software platforms allowing businesses globally to use the internet for their own websites and email, as well as protecting their brands online.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.