It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vera-Patel.
There is much to like and admire about the Global Alliance for Responsible Media, the new global initiative made up of a who’s who of the digital ecosystem with the lofty aspiration of cleaning up the digital media environment.
The aim of the alliance is to rid, or at least minimise, hate speech, bullying, disinformation and other objectionable content online, following a swathe of scandals about extremist and other toxic content appearing online and sometimes next to advertising.
Gresham House Strategic PLC (LON:GHS) has a 9.5% ownership of Be Heard as of March 2018. GHS fund invests in financial services, media, information and communication technology, digital information and technology, healthcare, and life sciences.