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The Future of Online Gambling

The online gambling industry has become one of the fastest moving and most profitable industries in the UK and is still rising rapidly.

Advertisement has been vital for the industry’s growth with many ads on radio and tv, websites and social media. Recently in the UK, betting and gaming brands spent a reported £1.1 Billion on online gambling advertising. It is common for betting companies to sponsor sports teams, particularly football teams.

The relationship between football and gambling advertising has contributed to the normalisation of gambling for Joe Public and the two now go hand in hand. Gambling has become so linked to football that television watchers cannot avoid industry branding, even if they don’t watch commercial TV.

 

Nektan (LON:NKTN) is an international B2B and white label gaming software and services provider, operating in the regulated, interactive real money gaming (RMG) space, delivering original and innovative solutions to commercial organisations that have established online audiences.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.