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Actual Experience Plc

The Digital User – Why it is key to delivering excellent human experience

My research interests focus around the theory and practice of resource sharing under uncertainty in networked systems. I am particularly interested in exploring the complex behaviours of shared network and computer infrastructures.

Back in 2008, I had the research evidence, based on mathematical analysis and large-scale computer simulations, to demonstrate the value of viewing digital infrastructures through the lens of the end user. This had the potential to become the digital Voice of the Customer, a means of describing the output of the digital supply chain.

To put this idea into practice would require the development of an easy-to-deploy measurement service. The goal was friction-free adoption and deployment. Ideally, it would need a minimum of integration, have as little impact as possible on the digital infrastructure it was measuring, and would not invade anyone’s privacy. This represented a serious challenge.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.