GYG’s specialist scaffold and containment business, Technocraft, has announced the launch of its new brand image which seeks to modernise the profile of the brand and communicate the specialist nature of the company’s Yacht Hardware division.
The Technocraft rebrand has made its digital debut on the company’s new website, with a physical launch of elements such as the offices, equipment and vehicles taking place over the summer. Illustrating the importance placed on this season for GYG, new uniforms confirming the brand’s distinct identity will make their debut in time for the 2019/20 refit season. The Technocraft rebrand is said to
“reflect the distinct nature of both its core service lines within an overall identity that conveys the company’s values of service, teamwork and precision,” explains Remy Millott, CEO of GYG.
GYG plc (LON:GYG) was formed from the joint venture of two global superyacht painting, service and supply companies, Pinmar and Rolling Stock. GYG operates six market leading brands; Pinmar, Pinmar USA, Pinmar Supply, Rolling Stock, ACA Marine and Techno Craft.