GYG’s specialist scaffold and containment business today launches its new brand image aimed at modernising the profile and communicating the specialist nature of the company’s Yacht Hardware division.
Explaining the re-brand Group Marketing Director, Andrew Clemence said, “The Technocraft name is well known and respected in the industry having pioneered the development of the scaffold and containment systems that have become a fundamental part of the infrastructure required to build or refit a superyacht. However, the Yacht Hardware Solutions division that employs a team of specialist engineers and craftsmen who remove, repair and re-fit all the yacht fittings during the refit process is less well known. We needed to update the Technocraft logo to give a clean and modern look that conveys the precision and quality of our workmanship. At the same time, we wanted to give both specialist divisions their own distinct identity which will be most apparent with the launch of the new uniform ready for the 2019/20 refit season.”
GYG plc (LON:GYG) was formed from the joint venture of two global superyacht painting, service and supply companies, Pinmar and Rolling Stock. GYG operates six market leading brands; Pinmar, Pinmar USA, Pinmar Supply, Rolling Stock, ACA Marine and Techno Craft.