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MySale Group Plc

Study shows loyalty drives customer satisfaction in online

A study from the University of Alabama at Birmingham Collat School of Business shows that perceived overall quality and customer expectations are strong drivers of customer satisfaction during in-store purchases, while perceived value is a critical factor driving satisfaction in online purchases.

Researchers show that a customer who is satisfied with their online purchase is more likely to come back and repurchase, compared to when a customer is satisfied with an in-store purchase. The “lock-in” effect is stronger online.


MySale Group PLC (LON:MYSL) is a leading international online retailer with established online flash sales and retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. 

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.