Starbucks Uses Design to Entice Coffee Lovers in Milan

No detail is too small for the Starbucks design department. Stone feels cold to the touch, so the company usually steers clear of marble counters. Instead, your neighborhood Starbucks probably uses a warmer material like wood. In Italy, however, all the venerable coffee houses have stone bars, so the sparkling new Starbucks Reserve Roastery, which officially opens to the public in Milan September 7 , does too. Marble counters throughout, from an esteemed Calacatta quarry, are gently raised a few degrees with a hidden radiant heating system, explains SVP Creative, Global Design, and Innovation Liz Muller.

Call that an artfully warm welcome. The chain’s first outpost in Italy, an opulent new store installed in a converted central post office not far from the Duomo, is also a homecoming of sorts for visionary former company chairman Howard Schultz. It’s “the story of Starbucks coming full circle,” he admits.

 

Fox Marble Holdings plc (LON:FOX) quarrying, stone processing and dimension stone company focused on quarrying in Kosovo and Macedonia and processing in Kosovo. Their collections include the White Collection, the Grey Collection and the Colour Collection.

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