It is only a few years since the Life Insurance Association and the Society of Financial Advisers merged to create the Personal Finance Society.
A bit like Brexit, regardless of whether or not you supported the merger initially, once it was agreed virtually everyone wanted it to be a success.
Encouragingly, an early win was when the designation chartered financial planner was approved by the Privy Council, putting our profession firmly on the road to parity with the law and accountancy professions.
Some other outcomes however were much less welcome, in particular the virtual disappearance of training in the so called soft skills. These were a key part of the LIA’s heritage, which recognised the vital importance of soft skills to the successful delivery of high quality financial advice.
