For technology companies looking to raise cash on the stock market, a comfortable spot in a profitable niche can be a mixed blessing. A small defined market that is easy to dominate may appeal to investors, but can also leave the company vulnerable to market changes or reliant on winning and keeping lots of small contracts. Here are three UK companies reinventing themselves to keep pace with the fast-changing technology industry.
Selling domain names can be a lucrative business with URLs such as carinsurance.com or privatejet.com changing hands for tens of millions of dollars. No wonder that domain name registry CentralNic, which listed on Aim in 2013 at 55p a share, forged a nice sideline in buying up and selling on website names.