Live chat and messaging are well established communication channels. But keeping track of several mediums and ensuring conversations continue uninterrupted even if undertaken over several days means dealers are starting to turn to technology and outside expertise.
1: Figure out where messaging fits in your business
2: The rise of the machines – chatbots and artificial intelligence
3: Outsource or in-house?
4: How live chat affects conversions
5: Return on investment
Cambria Automobiles (LON:CAMB) was established in 2006 and has built a balanced portfolio of high luxury, premium and volume car dealerships, comprising over 40 franchises representing major brands across the UK. The Group’s businesses are autonomous and trade under local brand names, including County Motor Works, Dees, Doves, Grange, Invicta, Motorparks and Pure Triumph.