Investing has always been about making a financial return, which requires you to use your head and think wisely about where to put your money. Now, though, all types of investors are starting to also think with their heart, aligning their investments with their values and selecting companies that are making a social impact.
Also known as responsible investment, this focus involves considering the economic, social, and governance impact of a company before deciding whether it makes good financial sense as an investment. According to a USSIF report on the socially responsible investing sector, it has grown 107.4 percent annually since 2012, with Millennials taking the lead in furthering this investment focus.
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