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Actual Experience Plc

Setting priorities for digital investment

The COVID19 crisis has forced businesses to adapt. They’ve had to act quickly, working hard to enable their workforces to operate from home, to serve their customers digitally rather than in person. Some have had to overhaul their entire business model in the space of a few short weeks.

This focus on short term demands is inevitable and necessary. But it has come at the expense of identifying digital weaknesses that impact productivity, and needs a long-term view to help businesses ensure they are fit for a new normal.

Prior to the pandemic, consumers and employees were demanding that businesses take more of a digital – in many cases digital-first – approach. Now that they’ve experienced companies stepping up to meet the short term demands of the crisis, the expectation is that these actions will be implemented in the long run as new ways of working continue to prove themselves to be more than just a quick-fix.

Actual Experience PLC (LON:ACT), an analytics-as-a-service company, provide digital experience quality analytics services in the United Kingdom, the United States, Europe, and internationally.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.