Purplebricks PLC (LON:PURP) and Yopa unleashed a blast of advertising in the national newspapers at the weekend.
Purplebricks took out full page advertisements in the Saturday and Sunday papers to say “a big thank you” both to its customers and to Local Property Experts. It said they had helped Purplebricks “change an entire industry for the better”.
Separately, this morning Purplebricks announced to the stock exchange that following the purchase of 3m shares, media giant Axel Springer now has a 12.5% stake in the issued share capital of the company. It simultaneously announced that the purchase of Canadian online estate agency business Duproprio/ComFree has completed.