Purplebricks Group Plc (LON: PURP), a world leading hybrid real estate agency, has appointed Phil Felice as interim Chief Executive Officer of its US business. Phil will play a pivotal role in determining the Group’s options for delivering the next phase of growth in the US.
Vic Darvey, Group Chief Executive Officer, commented: “We are currently assessing a number of different scenarios around how we operate in the US but remain optimisitc about the opportunity for Purplebricks here. Phil will be fundamental in helping us develop a more sustainable business model, based on a tested and cost-efficient strategy.”
Phil served as Purplebricks’ US Vice President of Sales from 2017-2019 and was appointed as Executive Vice President of Purplebricks US earlier this year. He brings extensive experience in the US real estate industry most recently having spent two years as Head of Sales at Hubzu, a leading online marketplace for end-to-end real estate auctions, and previously as a Vice President at Realogy and at Foxtons.
Phil Felice, interim US Chief Executive Officer, commented: “Purplebricks has made positive headway with our brand awareness and engagement in the US to date. Over the coming months, I look forward to working closely with Vic and the leadership team as we develop our strategy for the US business and show our customers a more convenient, transparent and cost effective way of buying and selling their homes.”
Purplebricks will provide a further update on the progress of its US strategic review at its full year results on 3 July 2019.