An analysis of property branding by more than 200 companies suggests that Purplebricks and OnTheMarket are two of the big winners with an increase in searches made for their names.
The investigation, by the brand agency MediaVision, looked at 200 firms across residential, commercial and digital property sectors.
Of the top 10 brands with the highest monthly search volume overall, only four saw a positive uplift in brand demand year on year. And of the top 50 overall, more than half saw a decline in brand demand over the last year – according to MediaVision this “indicates just how tough and diverse the landscape is right now.”
Purplebricks (LON:PURP) is the leading next generation estate agency in the UK with operations in Australia, the US and Canada that combines highly experienced and professional Local Property Experts (Local Real Estate Experts in the US) and an innovative use of technology to help make the process of selling, buying or letting so much more convenient, transparent and cost effective. Purplebricks is transforming the way people perceive estate agents and estate agency.