Proactis Holdings (LON:PHD) , the global spend management and B2B eCommerce company, has today unveiled its new brand identity. This is designed to signify a higher level of engagement with customers and to help them leverage Proactis’ technology solutions and expertise, enabling them to rethink and transform the way they do commerce and thrive in the new digital era.
The new brand identity marks Proactis’ transformation as a trusted technology solutions provider, delivering on a global scale with increasing localisation capabilities, and utilising emerging technologies to facilitate fast and efficient B2B commerce. That means helping both buyers and sellers operate faster, leaner, smarter and transform the way they buy and sell all types of goods and services.
Solution brands
Proactis’ comprehensive suite of technology solutions and expert services are organised into three key brand areas:
· ReThink Spend. An integrated suite of spend management solutions that streamline every aspect of buying and paying for all types of goods and services, while eliminating risk.
· ReThink Sales. Integrated digital marketing, selling and invoicing solutions that streamline the entire B2B sales process.
· The Business Network. A global eCommerce network that makes all forms of interaction and commerce faster, easier and more cost effective.
This brand identity will be implemented across all Group companies and territories and over time it is the intention that all group companies will operate solely under the Proactis brand. The Group supports a significant customer base in all the major industry segments of the global market – UK, North America, Continental Europe – working with over 1,000 enterprises, over 2 million suppliers and transacting over $100b in spend in over 100 countries.
Hamp Wall, CEO, Proactis, said: “Our brand identity is a visual expression of what we do and mean for our customers and this is directly energised by our focus and values. Our mission is to help each of our customers rethink and transform their individual commerce processes in ways that gain and sustain the greatest bottom-line value for them.
We see this as an important landmark in our business evolution and a key step forward in the wider integration process of the Perfect Commerce group.”
The new brand differentiates Proactis by expressing a new, broader perspective on the impact of better commerce processes. The company has expanded its solution portfolio and value proposition to eliminate ‘wasted time, money and talent’ – all resources that are important to both buyers and sellers – helping with both internal processes (i.e. spend management and eCommerce management) and engagement and interaction (with The Business Network).
Brand benefits
Proactis’ technology-driven business processes are available today to dramatically reduce – sometimes virtually eliminate – all three inter-related forms of waste:
· Time: Reducing the elapsed time of many finance, procurement and sales-related processes by using technology to streamline them. In addition, driving greater compliance with organisational policies and regulatory requirements.
· Money: Reducing wasted money by helping organisations prevent unnecessary purchases, create best-value agreements, minimise the risk of supplier non-performance and non-compliance, and leverage working capital.
· Talent: Reducing the time people need to take away from their core jobs to perform various aspects of the Source-to-Pay process by using technology to simplify interaction points, automate more aspects of the process and make the overall system more ‘self-managing’.
Independent endorsement
In 2018, Proactis has been recognised by IDC as a Major Player in worldwide Procure-to-Pay and Sourcing applications markets and featured again in the Gartner Magic Quadrant (MQ) for Procure-to-Pay solutions.
These independent analyst reports validate Proactis’ momentum in the spend management and B2B eCommerce SaaS applications market, based on depth of application capabilities, existing client bases, customer satisfaction and geographic reach.
