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Gresham House plc

Pizza Hut Delivery and IMImobile: Grabbing a slice of the RCS messaging opportunity

Pizza Hut Delivery has been working on promotional SMS campaigns with IMImobile for the last eight years and is always looking to explore ways to evolve its customer communications. Spurred on by the ubiquity of smartphones and desire to stay at the forefront of technology innovation, Pizza Hut Delivery decided to work with IMImobile to trial Rich Communication Services (RCS) Business messaging to share promotional offers with customers.

Why RCS messaging?

RCS is the next evolution of SMS, promising a richer and more interactive experience than a plain text message with a single hyperlink.

IMImobile is a communications software provider whose solutions enable enterprises to automate digital customer communications and interactions to improve customer experience and reduce operating costs.Gresham House Strategic PLC (LON:GHS) has a 12% ownership of IMImobile plc as of June 2018.

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