While they drive relatively small amounts of traffic, Pinterest and Instagram deliver the highest average order values from mobile devices for large online fashion retailers, bigger than Facebook, according to a new study.
And overall the mobile order values delivered via paid social sources (such as ads) are higher than those that come via unpaid activity.
The global analysis by Nosto, an ecommerce personalisation and retail AI platform, tracked the source of mobile traffic and orders to large, enterprise online fashion retailers based on the ‘last click’ (where a visitor came from prior to landing onto a retailers’ site from both paid and unpaid traffic sources).
MySale Group (LON:MYSL) is a leading international online retailer with established retail websites in Australia, New Zealand, South-East Asia and the United Kingdom. Founded in 2007, the Group provides customers with access to outstanding brands and products at discounted prices whilst simultaneously providing brand partners unique international inventory and sales solutions.