Commenting on this win, Subash Menon, Managing Director & CEO of Pelatro Plc said:
“We are delighted to deepen our engagement with the Axiata Group by winning this license contract from NCell. This is proof that our strategy of entering a telco group by converting one OpCo as a customer and then expanding within the wider group is working well.”
Pelatro Plc (LON: PTRO), the global Multichannel Marketing Hub software specialist, today announced that it has been selected by NCell to supply its mViva Campaign Management Solution. NCell is one of the leading and fastest growing telecom providers in Nepal with approximately 15 million subscribers.
NCell is part of the Axiata Group of Malaysia. Pelatro’s mViva Campaign Management Solution, which is part of its Multichannel Marketing Hub offering, is currently being used by more than a dozen telcos including four other OpCos of the Axiata Group. NCell’s choice of mViva demonstrates the very high level of customer satisfaction created by Pelatro’s software offering within the Axiata group.