This series of blog posts looks at the role the set-top box plays in helping operators remain relevant and competitive among the many services which are competing for customers’ attention. We continually hear statements that the set-top box (STB) is dead but the frustration of my ‘out of the box’ experience of a new TV, reminded me that these easy to make statements sometimes miss the point.
The operator business model is to provide a service to the consumer whereas the TV is a one-off device purchase. That drives the TV manufacturer to create a device with a laundry list of features and to continually add newer models to encourage replacement with rapid obsolescence. The STB fulfils a quite different role, to enable the operator to provide great consumer experiences on the TVs of today and tomorrow without requiring hardware upgrades.
Amino Technologies (LON:AMO) is a trusted partner and global provider of innovative, scalable media and entertainment technology solutions. As an IPTV pioneer, working with over 250 operator customers in 100-plus countries, Amino continuously innovates to help customers deliver modern video experiences.