Aussie micro-influencer startup Tribe has raised $US10.5 million ($14.7 million) in funding, to fuel its expansion into the US market.
Founded in 2015 by TV and radio host Jules Lund, Tribe is a self-serve marketplace connecting brands with micro-influencers, be they university students, mothers, or anyone else who is game.
Now, it has offices in Sydney, Melbourne, Manilla and London, and the UK arm is now outpacing the original Aussie business.
In the latest round, Exto is a repeat investor, while UK fund Gresham House and Burch Street Capital in New York New have come on board as new investors.
Gresham House plc (LON:GHE) is an AIM quoted specialist asset manager providing funds, direct investments and tailored investment solutions, including co-investment across a range of highly differentiated alternative investment strategies.