OnTheMarket has repeated its message that it’s coming to the “crunch point” for agents evaluating their portal costs, and has made clear that Rightmove is in its sights.
It has done so after soliciting testimonials from agents advertising their properties on OTMP who say they are receiving more leads from OTMP than from Rightmove.
Mark Olsen of Purbeck Property, a sales and lettings firm in Wareham, said: “We found that for the last quarter of 2018, OnTheMarket supplied three times more sales leads than Rightmove. Lettings performance has also been very strong, with more leads coming from OnTheMarket than from Rightmove.”
OTM boss Ian Springett said: “These statements of endorsement show that our strategy of building network effects is working: more agents displaying more properties attract more property-seekers, who generate more value to our agent shareholders and customers in the form of more leads.”
OnTheMarket plc (LON:OTMP), the agent-backed company which operates the OnTheMarket.com property portal, is the third biggest UK residential property portal provider in terms of traffic. It aims to deliver a market–leading, agent–backed alternative to Rightmove and Zoopla, offering a first–class service to agents at sustainably fair prices and becoming the go–to portal for serious property–seekers.