OnTheMarket has raised its brand ‘health’ – measured by Google searches – by 31%.
In contrast, although Rightmove remains the best known of over 200 property businesses, it has actually dropped 6% in searches, labelled in a new report as ‘brand demand’ or ‘brand health’.
Zoopla has also dropped, by 11%.
The findings can be found in the report by digital marketing agency MediaVision, which analysed Google search figures across residential, commercial, online firms and portals, and compared their performances with 12 months previously.
MediaVision observed: “OnTheMarket has become a major competitor to property portals Zoopla and Rightmove, which both slipped with a decreasing brand demand.
OnTheMarket plc (LON:OTMP) provides property search services for buyers, sellers, landlords, and tenants in the United Kingdom. It owns and operates online residential property portal on OnTheMarket.com that offers property for sale and rent, finds agents, student accommodation, farms, estates and land, and property valuation.