Over recent months we’ve talked a lot about the need for organisations to put humans first and technology second if they really want to leverage the full benefits of their digital business. However, this is difficult to achieve. Companies operate very complex digital ecosystems made up of numerous networks, data centres, platforms and applications, many of which they don’t own. Most tools are tasked with simply monitoring this ecosystem, only focusing on one part of the chain (a business, a technology, a network etc) and the technical performance of this particular element. This leaves them guessing when the human experience is poor; what they need is a tool built specifically for the challenge if they’re serious about truly managing user experience.
Actual Experience’s technology is based on 10 years of research and over the last 10 years our analytics-as-a-service has consistently solved seemingly unsolvable user experience problems, where other tools and processes have failed.