Home » Market News » DirectorsTalk Highlights » New Principal London has a slick new look courtesy of Tara Bernerd
Fox Marble Holdings PLC

New Principal London has a slick new look courtesy of Tara Bernerd

The queen of urban cool has restored a Grade II-listed iconic landmark to its former glory, blending modern elements with Victorian heritage. The 120-year-old former Hotel Russell has emerged from a £85m refurbishment as the new Principal London, with a slick new look courtesy of Tara Bernerd.

Picture ceramic and marble bathrooms, custom-made beds and furniture and most of all, specially commissioned artwork to fill its previously empty walls.

The restoration was overseen by EPR Architects, who restored the marble entrance by taking out the modern mezzanine offices to create a light-filled double-height space. The original listed marble flooring was repaired with bespoke tiles from Italy, while some 6km of plaster moulding replicates the original – and apparently, you could tile four tennis courts with the Royal Doulton thé-au-lait terracotta stone needed to repair the exterior.


Fox Marble Holdings plc (LON:FOX) quarrying, stone processing and dimension stone company focused on quarrying in Kosovo and Macedonia and processing in Kosovo. Their collections include the White Collection, the Grey Collection and the Colour Collection.

To read the full news article please click here

Receive our exclusive interviews – Enter your email to stay up to date.

Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.