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Nektan plc

Nektan’s bonus feature: player engagement

Michael Byrne, chief operating officer of B2C at Nektan, discusses bonusing at platform level, how it can create greater choice for players and simplify the process for operators

Bonus offers are deeply rooted within the online gaming industry as a means to acquire and retain players but the overall practice has become a little generic and is in need of innovation.


Nektan Plc (LON:NKTN) is an international B2B and white label gaming software and services provider, operating in the regulated, interactive real money gaming (RMG) space, delivering original and innovative solutions to commercial organisations that have established online audiences.

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Disclaimer: Statements in this article should not be considered investment advice, which is best sought directly from a qualified professional.