Over the past seven years there’s been a rapid evolution in plus-size swimwear, paralleling a new era of visibility for plus-size women. Nasty Gal’s new collection featuring model Tara Lynn says it’s a part of that very story.
“The collection itself represents the evolution of women’s attitudes and confidence toward their bodies,” says Nasty Gal’s Head of Buying, Claire Asher. “Inclusivity and diversity are rapidly shaping the way women express themselves and our Nasty Gals are a new generation of socially switched-on young shoppers embracing size-inclusivity. They are body-positive. Our customer is confident and fearless, which makes up the core DNA of who we are as a brand, and it was important we embodied this in the collection.”
Boohoo Group PLC (LON:BOO) operates as an online fashion retailer in the United Kingdom, rest of Europe, the United States, and internationally. The company also provides its products under the boohoo, boohooMAN, PrettyLittleThing, and Nasty Gal brand names.