IMImobile SA has announced the launch of a high-resolution mobile video delivery solution. mVideo allows mobile marketing and enterprise customers to streamline the creation and delivery of high-resolution video content across multiple communication and media channels, such as email (as attachments or a link to a cloud-hosted video), social media (Facebook, Instagram and Twitter), YouTube, and mobile app.
The announcement follows the recent GSMA Mobile World Congress in Barcelona, Spain, where the demand for video delivery was identified as one of the key mobile trends. As video technology continues to evolve, video-based content is increasingly consumed across all regions and use cases, it is predicted that video will account for around 75% of mobile traffic worldwide by 2023.
“With smartphones able to access and stream full-length HD videos in seconds, the media, marketing and broadcast industries need a viable way of delivering high-quality video content optimised for the diverse range of devices and channels. As a result, traditional video delivery formats such as MMS (Multimedia Messaging Service) simply cannot deliver the video experience customers desire.” says Devon Meerholz, Chief Creative Officer at IMImobile SA.
IMImobile’s SA customers use videos for in-store screen experiences, social media promotions, as well as the personalised distribution of video-based itemised bills and bank statements. With mVideo, a multi-channel video campaign starts life as a full-motion video which is then selectively compressed down for every device and distribution channel. All full-motion videos are produced in-house by IMImobile’s own Creative Studio that is solely focused on optimising video content for mobile and digital distribution channels.
Gresham House Strategic PLC (LON:GHS) has a 42.1% ownership of IMImobile PLC, correct as of 31 January 2018 month end NAV announcement, released 1 February 2018.
