The site, acquired by Vertu Motors in June 2016, has undergone a major refurbishment implementing the latest brand corporate identity. The dealership, which has been designed in line with the Jaguar Land Rover Arch concept and can showcase nine vehicles encompassing every model from the Land Rover range, featuring a dedicated vehicle handover area, interactive colour and trim display plus an area for brand merchandise.
The overhaul also includes a pre-delivery inspection centre, Land Rover Approved used car display, 14 technician bays, a separate MOT testing area, dedicated four-wheel-alignment section and a Smart repair facility.
Robert Bonser, head of business at Gordon Lamb Land Rover, said: ‘This investment is a real statement of our confidence in Chesterfield and in the Land Rover brand.”
Vertu Motors Plc (LON:VTU) operates as an automotive retailer in the United Kingdom. The company sells new cars, motorcycles, commercial vehicles, and used vehicles, as well as provides related aftersales services. It operates a chain of franchised motor dealerships under the Bristol Street Motors and Macklin Motors brand names.