In all industries, there is a trend towards personalization. Clients want a product or service that is personalized to their needs and don’t accept anymore to pay for all kinds of whistles and bells, which they never use.
A potential new alternative is to put the consumer in control, allowing him to pay at a more granular level (pay by single service unit) for what he actually needs (consumes), i.e. a la carte service. For example, on a newspaper website, the customer would pay for each article he wants to read a very small fee, which is invoiced immediately.
SatoshiPay is developing a two-way payment platform, which enables online content providers to monetise their digital content through the acceptance of nanopayments. Blue Star Capital Plc (LON:BLU) is an investing company with a focus on new technologies, their investments include a 29.4% holding in SatoshiPay.